Sportsbook operator Star Sports announced Wednesday the acquisition of two Bet Sid shops in Preston, England.
The taking over and opening of the two shops is seen as the first part of a new venture by the bookmaker as it seeks to expand its operations in the coming months. With the acquisition of the Bet Sid shops providing a solid foundation, Star said it is also in talks with several other firms about further acquisitions in the north of England.
Ben Keith, Owner and Founder of Star Sports, said: “We are delighted to announce the acquisition of new two new betting shops in Preston as we look to expand our footprint in the area. It’s a very exciting move for us and we hope to bring the good and personal service we have delivered for a number of years to other parts of the country, while it provides us with a line into several big punters in the area.”
Star Sports offers a fully interactive betting experience for desktop, mobile and tablet at www.starsports.bet, telephone betting, a betting shop in London’s Mayfair, and has prominent racecourse betting pitches, including at the headline events of the year: the Cheltenham Festival, Royal Ascot, Glorious Goodwood and recently Curragh.