Issues related to online consumer engagement and commercial promotions were discussed

Regulators from UK, France, Germany, Portugal and Spain meet in Madrid

European gaming authorities discussed bonuses, new marketing trends, the attraction of new gambling customers through social networks, the role of influencers or affiliates and traditional advertisement.
2019-05-21
Spain
Reading time 49 seg
Representatives from the national gambling authorities analyzed the approach and scope to collaboration and engagement with payment providers and multi-lateral cooperation at the European level. Next meeting will be held in Lisbon during Autumn 2019.

On May 8 and 9, representatives from gambling authorities of France, Germany, the United Kingdom, Portugal and Spain have met in Madrid.

After an update on the situation of their respective remote gaming and gambling national markets, representatives have discussed and exchanged experiences on, amongst others, issues related to consumer engagement and commercial promotions in the remote gambling bussiness, such as bonuses, new marketing trends, the attraction of new gambling customers through social networks, the role of influencers or affiliates, and the current importance of traditional forms of advertisement.

Likewise, following up from ongoing lines of work, the approach and scope to collaboration and engagement with payment providers was discussed, in light of possible joint actions to be proposed in the future. Multi-lateral cooperation at the European level was also addressed, according to an official statement released by the Directorate General for the Regulation of Gambling (DGOJ, in Spanish).

Next such meeting will be held in Lisbon during Autumn 2019.

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