Where Are Your Players From? 2018 Global Market Overview

As detailed in the report, segments from different target audiences prefer watching different types of ads and are inclined to be wagered on different retention methods.

The reason is that consumer attitudes and interests are strongly influenced by the region, country and culture we live in. Hence the importance of examining audience demographics, attitudes, preferences, and playing habits of casino players from each particular country, along with an overview of gaming market trends.

Where they play

Europe is recognized as the most active and profitable gaming region in 2018, as the Gross Win during the year comprised there about $27,169 million, while the total Gross Win in the world is as high as $50,893.8m. Research shows that Europeans spend the most on slot machines, lotteries, casinos and racing.

Next in the most active list is Asia and the Middle East, followed by North America and the rest of the world.

CAGR (Compound annual growth rate) pictures the predictions for increasing of the Total Gross win worldwide by 2023. Notably, Latin America is likely to undertake an upswing in growth.

Who spends the most

The research shows that the most active country in 2017 became the USA, with 25.1% of the Global Total Gross Win. The next place is occupied by China, where all wins in 2018 comprised about $70 billion. Japan took third place, with $48bn in gross winning.

Australia is documented to spend the biggest sums on gambling, per capita. On average, Major Nations Average Net Gambling Spend per Adult in 2017 comprises $958. Citizens of Singapore spend about $725, while Finnish spend about $715.

Betting or gambling?

It may be surprising to know that the biggest amount of world’s bets was made in Asia and the Middle East, with 51.4%. of the market share. Next is Europe, with 32% followed by North America. These regions are leaders as well in Total All Channel Gambling.