The self-service betting terminals (SSBTs) are being installed in over a dozen Caliente casinos across various provinces in Mexico, expanding the existing online relationship between Caliente and Playtech.
"Our partnership with Caliente has gone from strength to strength and we continue to experience significant growth," said Armin Sageder, chief executive of Playtech BGT Sports.
"The extension of our relationship into Retail reflects the success we have achieved to date and the opportunities we both see lying ahead," he added. "Mexico is a fast-growing, regulated market and a strategically important territory for Playtech."
Caliente business development director Victor De La Fuente commented: "This is an exciting moment for Caliente as we further develop the experience we offer those who visit our casinos. We are continually looking for ways to improve customer engagement and this represents the latest development as part of this strategy."
Shares in Playtech were trading up 0.12 percent at 521.60 pence per share in London Friday morning.