Juegos Miami unveils 'unmissable' learning agenda

Commenting on the comprehensive agenda which will feature keynote speakers from Latin American and international operators alongside regulators and trade association representatives, Montero confirmed: “Juegos Miami attendees cannot miss a single session. The whole programme has been created with the needs of the event and attendees in mind featuring expert speakers covering everything from responsible gambling, the relationship between the gaming and financial sectors, online/offline convergence, CRM and improving the customer experience at land-based casinos, harnessing Big Data for marketing and improved customer acquisition/retention, the growth of mobile and online gaming in the region, blockchain, eSports and DFS.”

He continued: “One of the most robust topics of Juegos Miami is the regulatory updates. We believe it is of vital importance to hear from the regulators who have been invited in order to understand what they are doing in their countries, what policies they are working on, what their challenges are, what the current prohibitions are, and how they can best create a sustainable market which is profitable."

The Juegos Miami agenda will also focus on cyber attacks targeting online operators which Montero described as being a great concern for the industry. He said: “Colombia, being the first country to have regulated online gaming, has experienced a lot of scams, data breaches and even bitcoin ransoms which some hackers request in exchange for giving information to the online companies. Fecoljuegos considers this a form of extortion and we’re pleased that this will be a focused point of discussion in Miami.

“We can also not discount the topic of stigmatization of the industry, which has been worrying us for quite some time and which the industry has not been able to overcome. In fact, it has closed the doors to many industry figures when it comes to the financial sector, as gaming businesses are not allowed to use their products for business transactions. This topic will be discussed at Juegos Miami in a session entitled: Getting to the Root of the Problem: Improving the Relationship between the Gaming and Financial Sectors.”

He concluded: “Juegos Miami will also provide an international space to discuss responsible gambling, the impact of the 2018 FIFA World Cup on sports betting operations, blockchain technology and other innovations which could benefit the sector. We look forward to taking part in these discussions both within the speaker’s agenda and as part of the country regulatory roundtables taking place on day one of the event.”

The extensive Juegos Miami 2018 program, which will take place across three days at The Biltmore in Miami, will enable operators, regulators and governments to rise to the challenges and opportunities facing the industry. To download the agenda, visit: https://www.juegosmiami.com/learning-program.