Exclusive interview with Matt Stephenson, Managing Director at Betgenius

"What makes Betgenius different is the breadth and quality of our products and services"

"An area we are investing heavily into is giving our customers greater control over their risk strategy", said Matt Stephenson, Managing Director at Betgenius
2018-01-31
Reading time 3:41 min
In an exclusive interview with Yogonet.com, the executive provided insights on the company's new products to be unleashed at ICE trade show. He revealed what players and operators can expect from Betgenius in terms of product development and the discussions that should drive this year's agenda.

What can you tell us about the products you're planning to unleash at the trade show?

At Betgenius, we’re all about innovation and an exciting product for us right now is BetBuilder, which we launched late last year in partnership with Sportcast. This unique product revolutionizes pre-match betting by enabling punters to instantly build accumulators made up of dozens of different players, team and event markets within the same game.

The growth of the 'personalized' same-game acca market has been phenomenal but driven by social media and manual trading. BetBuilder, however, automates the function and delivers a slick and fast user experience which gives customers the odds they want – at the click of a button. Interest has been very high and that will no doubt continue at ICE.

What can both operators and players alike expect to see from you in terms of product development?

For those looking for a turnkey sportsbook solution, operators can get a demo of our next generation platform that leverages our best-in-class products and services to create the most powerful, flexible and innovative sportsbook solution on the market. From trading and risk management to player account management and personalized CRM, it gives operators everything they need to run an efficient and highly profitable wagering business.

When it comes to trading, Betgenius provides over 150 regulated sportsbook operators with the sector’s leading automated odds compilation and sportsbook management services across pre-match and in-play content. An area we are investing heavily into is giving our customers greater control over their risk strategy. To do this we are making it possible for traders to see their liabilities in our interface, meaning they will no longer need to flick between the Betgenius trading console and their platform because all of the information they need for both pre-match and in-play will be presented in our platform right next to the prices.

Taking this a step further, traders will be able to create alerts when risk parameters are breached, create automatic trading decisions based on liability, display added liability views such as aggregated liabilities over a spread of markets driven via total goals and match supremacy, and Value at Risk calculations. This will derive a truer view for trading teams than is traditionally available across the market.

Which jurisdictions do you feel currently offer the most potential for gaming growth in Europe?

Even the most mature European markets like the UK and Italy are still packed with potential if operators have the right strategy and best tools at their disposal. However, we obviously see a huge opportunity for operators in growing markets across Eastern Europe, where product development is improving all the time and the customer appetite for more content and interesting ways to bet is exploding. We also expect to see movement in the Netherlands in 2018, with a new framework working its way through the regulatory process and possibly getting passed in early 2019.

What discussions should drive the 2018 agenda? Where will the focus be?

The shifting regulatory landscape in the U.S. is arguably the hottest topic for anyone involved in the betting sector in 2018. The U.S. Supreme Court ruling on whether New Jersey can legalize sports betting is due before the summer, with state lawmakers and regulators, as well as sports leagues and gaming operators, all stepping up preparations for sports betting’s expansion. No one knows exactly what this ruling will look like in real, operational terms, but early signs have been promising and up to 18 states are preparing legislative bills to regulate sports betting this year according to a recent report from Eilers&Krejcik Gaming.What is certain is that any sort of positive outcome will create an intense competition for operators and suppliers alike, not only in New Jersey but across the U.S.

Recent developments have also shown us is that the major U.S. sports leagues will play a huge role and that protecting the integrity of their competitions will be the top priority. Our sister company Genius Sports is the trusted integrity partner of the likes of Major League Baseball and the PGA Tour, and has long argued legalization of sports betting in the U.S. would afford greater transparency and significantly more protection from the threats of match-fixing and betting-related corruption.The only question remaining is when this will occur.

What is going to be your strategy this year to out-perform competitors and grow your market share?

What makes Betgenius different is the breadth and quality of our products and services. While we began as an outsourced trading specialist, we have grown into so much more than a feed provider. From real-time data collection by over 6,000 accredited statisticians around the world to unique algorithms and cutting-edge trading tools, Betgenius has become a real leader in sportsbook technology and a one-stop-shop for operators wanting to run a profitable online operation.

Furthermore, no other platform provider runs a sector-specific marketing agency, proven to help operators acquire and retain customers through personalized messages delivered at scale. This can be offered as part of our turnkey sportsbook solution. In an increasingly competitive marketplace, our deep knowledge of the industry and the ability to leverage the wider betting ecosystem helps our partners acquire the right players at the right price, and ensure maximum lifetime value.

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