William Hill began operating in Israel in 2008, when it created William Hill Online as a joint venture with Teddy Sagi’s Playtech PLC.
Playtech transferred assets and technology into William Hill Online, including a large number of Israel-based employees, in return for a 30% interest in the venture. William Hill bought out Playtech’s holding in the JV in 2013 for £424 million.
Accotding to report published by Leap Rate news website, the strong Shekel combined with rising real estate prices and low unemployment levels, has made Israel a much more expensive place in which to do business.