Revel casino unveils new name and logo

A management group led by a real estate developer and engineer from Connecticut and a former top executive at Revel announced the rebranding of the 6.3 million square foot boardwalk resort in a news release on Monday. The group said they plan to reopen the property, which has been closed since 2014, in the beginning of next year, pending state approvals.

The logo for the new brand includes a twist on an infinity symbol, which paired with the name TEN "represents our mission to provide the highest-rated amenities and our daily endeavor to offer an infinitely perfect escape for our guests, families and businesses," said TEN CEO Robert Landino in a statement.

Landino, the Chief Executive Officer of Centerplan Companies in Hartford, Conn., and Alan Greenstein, who served as the Chief Financial Officer of Revel for seven years, are leading the team that will open and operate the property, according to the news release.

Florida real estate developer Glenn Straub purchased the boardwalk casino that cost $2.4 billion to build out of bankruptcy court last year for $82 million. Straub has said he plans to lease the hotel and casino operations to third-party vendors.

Despite vows to have the resort reopened earlier this summer, the 47-story building has remained closed. Straub has blamed two state agencies — the Casino Reinvestment Development Authority and the state Division of Gaming Enforcement — for the delays.

At a hearing regarding a key land use approval earlier this month, Straub blasted state officials for stalling his effort to reopen the property.

"Just keep it up," he said. "This building will be shut down forever."

The announcement about the property's rebranding comes a day before the Casino Reinvestment Development Authority's full board is expected to consider Straub's application for the land use approval. That approval is needed before Straub can receive a certificate of occupancy for the property.

A new website and Twitter account for TEN were also rolled out on Monday.