Agreement allows Obiettivo 2016 to use firm's brands in Italy
bwin.party in Italian retail sector move
bwin.party Digital Entertainment made a move on the Italian retail betting sector this week, announcing a collaborative brand-licensing deal with Italian retail supplier Obiettivo 2016 at a press conference in Rome.
2015-07-31
Reading time 20 seg
bwin.party Digital Entertainment made a move on the Italian retail betting sector this week, announcing a collaborative brand-licensing deal with Italian retail supplier Obiettivo 2016 at a press conference in Rome.
The agreement permits Obiettivo 2016 to use the Bwin brands in Italy, with an initial plan to penetrate up to 15% of the Italian retail betting sector, promoting the brand across 400 independent retail betting stores and 300 cafes and building a network.
Bwin's contribution is its continued heavy brand marketing through advertising and sports sponsorships.
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