British Columbia Lottery online gambling continues to grow
The PlayNow.com online gambling site delivered revenues of Cdn 109.1M (USD 83M) from a base of 360,000 online punters.
During the year the operation extended its reach with the launch of 19 new mobile device-based games, whilst the sports betting vertical introduced prop betting facilities and the first live venue sportsbook as a pilot project with the Starlight Casino.
The report notes that online player satisfaction with the PlayNow services was recorded as 78 percent last year – impressive, but below the target of 83 percent, and an issue that will be addressed with increased focus on improving the mobile experience.
In terms of overall performance, the BCLC achieved a new record for revenues in fiscal 2014-2015, where profits rose almost 7 percent to Cdn$1.25 billion from revenue of Cdn$2.9 billion. Net win per player was up Cdn$28 to Cdn$482, and high roller VIP action thrived, with casino table game revenue up 22 percent to Cdn$555.1 million.
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