Yellow Brick Road Casino selects Konami's award-winning Synkros

Located in Upstate New York’s Village of Chittenango, Yellow Brick Road Casino pays tribute to the city’s literary connections with “The Wonderful Wizard of Oz” through a variety of Oz-themed amenities, attractions, offers, and promotions, powered in part by the targeted marketing communications available through SYNKROS.

“When we first selected SYNKROS at Turning Stone Resort Casino in 2014, our goal was to provide our guests with a seamless loyalty program across a wide range of gaming and non-gaming property amenities.”, said Ray Halbritter, Oneida Nation Representative and Nation Enterprises CEO.

“Expanding our relationship with SYNKROS to Yellow Brick Road Casino, our guests can continue enjoying a comprehensive TS Rewards experience, whether at our casinos, restaurants, spas or golf courses,” he added.

The iconic centerpiece at Yellow Brick Road Casino is the Cyclone of Cash, a custom-made tornado-style simulator where guests have seconds to collect cash and other prizes. Using SYNKROS technology, the property is able to randomly select any carded player actively using a TS Rewards Card to enter the cyclone.

“Our guests, and ultimately our business, benefit from the system’s full convenience and intelligent adaptability. By leveraging SYNKROS’ one-card solution and powerful marketing engine, our guests get the most relevant rewards and our team has complete management and expense control.”, said Halbritter.

“The Oneida Nation continues to be an important partner in the expansion of SYNKROS—from a development standpoint and in actual creative application. As their business grows, SYNKROS has the core stability and flexible architecture to help power unique campaigns and competitive technology”, said Steve Sutherland, chief operating officer and executive vice president at Konami.