Scientific Games appoints Marco Herrera as Managing Director of Gaming for Europe, Middle East and Africa

Reporting to Robert J. Parente, Senior Vice President and Chief Revenue Officer for the Company’s Gaming Division, Herrera will lead operations and oversee sales of gaming machines, casino-management systems solutions, and table products representing the Company’s Bally, Shuffle Master, and WMS product brands. He will also oversee service and support to grow the Company’s market share in EMEA and to elevate the customer experience in the region by bringing the three powerful product brands under a combined operational infrastructure. The international headquarters of the Company’s Gaming division is located at Carrer de Leonardo Da Vinci, 24-28 in Rubi, Spain, just 15 kilometers from Barcelona.

Derik Mooberry, Group Chief Executive Gaming at Scientific Games, said, “We are honored to elevate Marco into a role with greater responsibility in the oversight of operations, sales, and the integration of our proven product brands in the strategic and vitally important EMEA region. Marco brings strong customer relationships, a proven track record for delivering growth, deep insights into our industry, and a competitive spirit to his expanded role.”

Herrera joined Scientific Games in November 2014 following its merger with Bally Technologies. Previously, Herrera served as Bally Technologies’ Vice President and Managing Director of EMENA for four years, and eight  years as Vice President and Managing Director of the Bally Technologies MCC casino and slot-management system division in Nice, France. Before joining Bally Technologies in 2006, he served as Chief Technology Officer and Executive Vice President of ztradingindustries, a software and services provider in the pre-owned goods market.