NetEnt strikes content deal with Caesars Interactive Entertainment

The deal will initially cover CaesarsCasino.com, CIE’s online gaming brand in the state of New Jersey. Under the agreement, content developer NetEnt will provide a full suite of casino games for both desktop and mobile to CIE, which has operations across online, mobile and social platforms in the US.

NetEnt has not yet been granted permission to offer games in the state, but has applied for a licence and is awaiting approval from New Jersey regulators to commence operations, while its application for a full licence is under review.

“CIE strives to offer its customers in New Jersey a diverse selection of the highest quality gaming content, and the inclusion of NetEnt’s titles in our portfolio provides us with another opportunity to deliver superior value to our players,” CIE senior vice-president and chief information officer, Marco Ceccarelli, said.

The move comes shortly after NetEnt struck a similar agreement to provide a full suite of multichannel online casino games to Bwin.party and Borgata brands in New Jersey.

Björn Krantz, managing director of NetEnt America, added: “We are excited to have partnered with CIE for the distribution of our best-in-class multichannel online casino games for the New Jersey market. I am confident that our games will be well received by players, and that our efforts to provide players with the ultimate gaming experience will support CIE’s strategy to build sustainable long term online casino growth.”