Finnplay bolsters African presence with Simplebet deal
The solution, which will be rolled out across Simplebet land-based locations, will enable customers to access a range of sports betting services.
“Africa is a rapidly expanding market for sports betting both land-based and online,” Finnplay’s vice-presidnet of sales Erkki Nikun said.
“Our BillFold Kiosk Platform is designed for any form of gaming at a physical location. For Simplebet we integrated a betting product from Betinaction to deliver the requirements needed for the Simplebet business.”, added.
Ernest Badu, managing director of Simplebet, added: “We have been operating in Ghana for several years as a licensed betting agency. As our business has grown, we needed to scale the business and select a technology partner with expertise within retail sports betting. Finnplay’s kiosk solution met all our local requirements, both technically and commercially and we look forward to continuing to grow our business.”
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