12BET launches managed affiliate program with Income Access

Under the partnership, the affiliate programme for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers.

To celebrate the launch of its new European sportsbook and casino, 12BET is offering player an enticing sign-up offer. It will receive a free bet of up to £30 when they register with the brand and place their first bet.

12BET’s new website will be supported by the launch of their new affiliate programme. The programme will be powered by Income Access’ affiliate management software, which has won the eGaming Review B2B Award for ‘Best Affiliate Software’ for the last two years in a row.

The 12BET affiliate programme offers affiliates a revenue share commission structure. Affiliates will earn commissions of between 20% and 40%, depending upon the number of first-time depositing players they refer each month.

“Our affiliate programme will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe. “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”

“We’re excited to launch the managed affiliate programme for 12BET’s new European sportsbook and casino on our software,” said Nicky Senyard, founder and CEO of Income Access. “12BET is a huge brand in the Asian market, and we hope that with our acquisition support via the affiliate channel it will also become a leader in the European space.”