Recognized for excellence in video production

IGT achieves 13 wins in 36th Annual Telly Awards

International Game Technology PLC won big in the 36th Annual Telly Awards, taking home a total of 13 honors, including three of the competition’s top distinction, the Silver Telly.
2015-06-05
Reading time 1:36 min
International Game Technology PLC won big in the 36th Annual Telly Awards, taking home a total of 13 honors, including three of the competition’s top distinction, the Silver Telly.

Founded in 1979, the Telly Awards is a premier award competition honoring excellence in video production across a spectrum of categories including TV commercials, videos, films, web commercials and more. IGT was honored for several video projects promoting the Company’s leading casino products including James Cameron’s Avatar Treasures of Pandora, the CrystalCore cabinet, the S3000 cabinet and PowerBucks Wide Area Progressive.

IGT’s winning projects were evaluated for creative merit and scored by the members of the Silver Telly Council, a group comprised of top advertising and production professionals who have won a Silver Telly in their pasts. Entries into the competition’s “People’s Telly Awards” category were posted on a custom voting page for public viewing and elevation.

 “Winning 13 Telly Awards is a true testament to IGT’s commitment to excellence in every step of the go-to-market strategy for our products,” said Victor Duarte, IGT Chief Global Product Officer. “In today’s digital world, it’s more important than ever that we tell our story in compelling ways and unique video assets play an instrumental role in that strategy.”
 
IGT was recognized in the following categories:
 
Silver Telly Winners:
 
·         Project: James Cameron’s Avatar Treasures of Pandora Product Video
Category: Campaign: Business-to-Business
Link to video here
 
·         Project:  S3000 Cabinet Extended Product Video
Category: Directing
Link to video here
 
·         Project: CrystalCore Cabinet Extended Product Video
Category: Use of Branding
Link to video here
 
People’s Telly Bronze Winners:
 
·         Project: S3000 Cabinet Extended Product Video
Category: People’s Choice: Commercial or Marketing Piece
 
·         Project: CrystalCore Cabinet Extended Product Video
Category: People’s Choice: Commercial or Marketing Piece
 
Bronze Telly Winners:
 
·         Project: James Cameron’s Avatar Treasures of Pandora Product Video
Category: Promotional Branding
 
·         Project: CrystalCore Cabinet Extended Product Video
Category:  Business-to-business
 
·         Project: CrystalCore Cabinet Extended Product Video
Category: Campaign: Business-to-business
 
·         Project: CrystalCore Cabinet Extended Product Video
Category: Campaign: Promotional/Branding
 
·         Project: PowerBucks Product Video
Category: Business-to-business
Link to video here
 
·         Project: PowerBucks Product Video
Category: Business-to-consumer
 
·         Project: The World’s Largest Slots Jackpot Promo Video
Category: Editing
Link to video here
 
·         Project: The World’s Largest Slots Jackpot Promo Video
Category: Promotional Branding

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