“As a unified company, we’re already expanding our capacity to serve our customers as a solutions partner,” sources of the firm said.
At G2E, the firm discussed the evolution of the company and what it means for the gaming industry.
Listed below the firm suggested some ideas to generate additional discussion:
·The impact of consolidation within Gaming. The landscape in Gaming is changing as acquisitions occur and companies merge. Crane purchased MEI in December 2013, resulting in the industry’s most comprehensive portfolio of coin and note payment systems. Major consolidation continues to evolve the industry.
·Creating brands from acquisitions. Branding plays an essential role in any acquisition or merger. The identity of one company may disappear completely. Neither side may change its branding at all. Elements of both companies may be used to form a new brand. "CPI chose the latter path, leveraging brand equity from MEI and Crane while capitalizing on our synergies, to deliver more value to our customer," the firm said.
· The growth of recycling in Gaming. It can be expensive to route money from the consumer to the bank. The introduction of recycling, in an increasing number of Gaming applications, is addressing inefficiencies in machine uptime while maximizing security and acceptance. CPI said it continues to enjoy success with the MEI BNR (Bank Note Recycler) and announced it will soon be releasing the new SCR recycler within the German AWP market.
· EASITRAX Soft Count: six years later. Today, after CPI has installed EASITRAX in over 150,000 games worldwide, it is unusual to see a casino open without an asset management system that ties slot performance to the soft count room. CPI said that this trend has raised expectations for note acceptor functionality, and recent enhancements promise additional benefits. "The new EASITRAX Web feature adds value to the original software package, and the next generation product is now in development."
· Competing for capital dollars. In mature markets, where budgets continue to be constrained at the property level, operators must prove the payback on all investments. That is also true of peripheral devices – which now, more than ever, are often competing against new games to win approval for capital dollars. "There is a tremendous on us on suppliers to prove value. CPI has done it through VATs (value-added trials) and documented ROI models."
· The continuation of VLTs. Recent VLT openings have offered monumental opportunities to the industry. The Canadian lotteries just completed their massive 7-year VLT replacement cycle, and there are now 35,000 terminals pending for the new market in Greece. CPI has deployed nearly 50,000 SC note acceptors to VLT networks in Canada, Illinois and Oregon over the past couple years.