“We exhibited our new live gaming concept "Lucky 13s Blackjack" at AGE”

What were your expectations about the show? Have you met them?
My expectations were that I would meet a varied and interesting group of people. And that was certainly true.

What products did you exhibit? How did the public respond?
We exhibited our new live gaming concept "Lucky 13s Blackjack". It is a highly engaging blackjack variation designed to enhance the player's gaming experience while providing an incremental increase in margin to the operator. We also provide casino table games and operational consulting services.

What can you tell us about the customers’ feedback?
The feedback we had was overwhelmingly positive. It was great to get the perspective of people both inside and outside the casino gaming industry.

Did you launch new products? What are the main benefits/ features of them?
We launched the game of "Lucky 13s Blackjack". The main benefit is the increase in player experience and perception of fairness in the game. We liken the concept as similar to Sevens Rugby or Twenty20 Cricket. It's a simple and action-packed version of blackjack designed to appeal to not only the diehard blackjack players, but also the younger market.

Why is it important for your company to exhibit in Australia?
Because "Lucky 13s Blackjack" was designed to appeal to the way that Australians like to play blackjack - including player culture, psychology and playing habits.

How is your company positioned here?
We are an independent gaming concepts company.

What are your main / biggest markets?
This Australian launch has led us to a potential partnership with a US-based game distribution company. The USA would be the biggest potential market for our style of products.

What are your future plans?
To partner with organisations in our key markets to get "Lucky 13s Blackjack" up and running in the countries where it will be successful.

What are your clients’ main concerns now days?
Our clients are concerned that to maintain revenues on lower limit table games, they must provide less attractive games to maintain profitability. We provide options that provide alternatives to unattractive games or raising table minimums which locks a segment out of the market.

How do you see gaming industry in general?
The gaming industry is dynamic and with technological advances it has become easier to collaborate on a global scale.

What trends did you see at AGE?
We noticed that casinos in Australia and New Zealand are looking for a way to make lower-limit games more profitable without disenchanting their customers.

Have you closed any new distribution or sales deals recently? If so, what do they consist of?
We are in the process of finalising our distribution deals with companies in Europe and North America. We also are set to perform "learn the games" style trials in Australian casinos, which is a stepping stone to a live trial and is the litmus test for player acceptance.