After a six-year absence

Optimal Payments plans US return

2013-03-27
Reading time 59 seg
(US).- Optimal Payments could be set for a return to the market in the US with its Neteller electronic wallet service following a six-year absence. The payments provider, which was formerly known as Neovia Financial, was a victim of 2006’s Unlawful Internet Gambling Enforcement Act (UIGEA) in America and retreated to Europe and Asia after paying a fine of u$ 136 million.

However, Isle of Man-based Optimal Payments now believes that up to ten states will have legalised and regulated online gambling in some way by the end of next year. The firm’s President and CEO, Joel Leonoff, recently told the Financial Times newspaper that there is also renewed enthusiasm for federal iGaming legislation, which he called ‘the holy grail for gaming’.

“There are different levels of compliance required for suppliers versus merchants [operators],” Leonoff, who was previously COO for online gambling operator PartyGaming, told The Financial Times. “Merchants have a much more onerous regulatory requirement to adhere to.”

Optimal Payments already has an agreement in place with Caesars Interactive Entertainment, which is the iGaming arm of giant Nevada land-based operator Caesars Entertainment, and revealed that it was in talks with other American bricks-and-mortar firms.

Leonoff declared that the Neteller name ‘still has a very valuable well-regarded reputation’ in the United States and any re-entry into the market would not affect its ratio of revenues achieved from gaming, which currently stands at 60 percent.

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