“Ainsworth rates the ICE show very highly”

How do you evaluate Ainsworth’s participation in ICE?
Ainsworth rates the ICE show very highly. The show has worldwide exposure and given our expansion and new product releases, it was very positive.

How did operators respond to the products that you have presented?
Given the operator’s great returns, Ainsworth’s recent releases have all been very popular. That being the case everyone was really interested in our latest releases.

What was the business climate that you could perceive in Earls Court halls?
As I said earlier, the show is attended by operators from all over the world. Obviously some regions are doing better than others, but the general feeling is that business is on the rise everywhere.

What was the feedback that you received from the operators that visited your stand?
All feedback was very positive and we have been encouraged to keep designing games that cater to all the different types of players. Our link products, especially the new releases such as “Year of the Dragon” are a perfect example of supplying new and innovative product.

What are the next shows that you will attend to as exhibitors?
In the next few months we will be exhibiting at CMAA and HGA in Australia, National Indian Gaming in the US, FADJA in Colombia, ELA in Mexico and G2E Asia in Macau. 

What do you expect for the next ICE in ExCel?
Not sure where to set the expectations yet but we really hope that the show will get the support it has had at Earls Court.