Aristocrat expands distribution reach for online gaming

Together with the existing partnership with GameAccount Network, this provides broad-based distribution for Aristocrat Online’s titles.
 
Over the past year, Aristocrat has brought a number of its leading land-based titles to the regulated European internet gaming market, most prominently on Bet365, Moneygaming and MeccaBingo.

Sam Nickless, Managing Director, Emerging Businesses & Strategy at Aristocrat, said “We’ve been very pleased with the initial performance of our games online, and the operator feedback has been positive. Our strategy is to put our outstanding game content into the reach of players wherever it can legally be played. These new arrangements allow us to rapidly deploy games to more operators and therefore to more players.”
 
“We’ve made a deliberate decision to be broad-based in our content distribution. We’ve chosen GameAccount Network, OpenBet and Chartwell because they are partners we can trust to deliver our content well, maintain security and compliance and who together can reach all of the compliant top tier operators in regulated markets.”
 
Each of Aristocrat’s platform partners will have different titles from Aristocrat’s vast library to offer to their operator customers. “It is true that some operators will already source content from more than one of our platform partners,” Nickless added, “However each will be offering different titles from within our range. We have a vast library of high-performing, long-lasting slot games, proven in the land-based environment, plus new titles being developed. There’s plenty to go around.”