As a way to jump-start its struggling business

Atlantic City paves way for smaller casinos

2011-06-17
Reading time 40 seg

Previously, New Jersey law required at least 500 rooms. The most successful of the city's 11 casinos have 2,000 rooms or more.

"Smaller is friendlier" was the longtime motto of the former tiny Claridge casino in Atlantic City. But now the nation's second-largest gambling resort is embracing smaller casinos as a way to jump-start its struggling business.

It's designed as a lower-cost way for new companies to enter the market and bring fresh ideas - and investment - to a market that has been reeling from fierce competition in neighboring states and the continued poor economy. "This is an exciting development on an exciting day," said Commissioner Sharon Harrington.

The Seminole Indians, through their Hard Rock franchise, have expressed interest in building one of the new smaller casinos in Atlantic City. Hard Rock Chairman Jim Allen did not immediately respond to a message seeking comment Wednesday morning. Linda Kassekert, chairwoman of the casino commission, said no other company so far has publicly expressed interest in building one of the two new casinos.

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