IGT displayed 120 machines and showcased 114 unique themes at SAGSE

This time, IGT’s featured game was the long-awaited Star Wars Droid Hunt. With its stunning graphics, unique top box and well proven underlying math model this product found instant appeal with many of visitors to SAGSE.

Wimsett reports that despite the game not being due for release to the market until December, orders have already been received with customers asking for pre Christmas delivery. In all, the company displayed 120 machines at SAGSE and, more importantly, it showcased 114 unique themes as well as its server based system sbX and the comprehensive casino management system Casinolink.

What was the feedback of your clients and prospects?
Clients were very impressed with the depth of the product range. In particular there was increased interest in the Multi Layer Display technology which adds a third dimensión to the gaming experience.  Whilst  Star Wars Droid Hunt held huge appeal, so too did Sex and The City. This game has been a wonderful success for IGT  this year and we expect to double our installed base of the game over the next twelve months.

Which are the principal trends that you observe in the Latin American gaming market?
We see the Latin American market as increasingly mature. The best operators are constantly on the lookout for new and innovative products. They are also very focused on ensuring what they buy today is compatible with server based technology.  There is much less of a focus on the cost of the cabinet and an increasing focus on the revenue earning potential of the game. This is where the real value is and it is a real area of strength for IGT.

Which are IGT’s main plans and goals for the region in the coming months?
We will continue to concentrate our research and development endeavours on those things that will return more to the operator, whether it be server based technology, the marketing tools within our systems or the games themselves.  In the past two years we have increased the number of people employed in Latín America from forty to sixty. Through our exclusive distributors there are an additional 40 people dedicated solely to the IGT brand. Our commitment to this market is ever increasing.