Yogonet officially released its Series of Conferences EY! 2010 Buenos Aires

For the sixth year in a row, EY!2010 Encuentro Yogonet Buenos Aires will take place next September 29 and 30 in “Puerto Salguero” convention center, a modern space located in Costa Salguero complex, that will be specially equipped to receive executives as well as national and foreign authorities, and all the talks will have simultaneous translation service.

This new edition will also offer a renewed program, in which issues of interest will be analyzed, not just adressed to the local and general gaming, but also themes that reflect the needs and interests of operators and manufacturers from the Southern Cone (Argentina, Chile, Uruguay and Paraguay). 

The places for accreditation will be limited, and are on sale at: http://ey.yogonet.com/ey_Encuentro_Yogonet_inscripcion.asp.

Additionally, and for the first time, a four-hour workshop on “Fraud Prevention” will be organized. It will be in charge of specialist Zacarías Leone and will take place September 30th and will be repeated October 1st, both in the afternoon.

The conference program this year is already confirmed (and can be checked in http://ey.yogonet.com/ey_Encuentro_Yogonet_programa_dia_1.php) and includes the following sessiones:

 
DAY 1

Argentine Operators: growth analysis
Bingo and casino operators talk about growth expectations in the short, medium and long term; market trends and new areas of investment. Analysis of the current situation of the local market. Expectations of growth in the médium and long term. Why continue investing in Argentina. Characteristics of the market. Where is the gaming activity going to in Argentina? Slots vs. Roulette vs. Poker. Which are the priorities for the operator nowadays? Online gaming, Competence or complement? Influence of the new technologies in the gambling venues and in the players’ behaviour.

Speakers: Francis Raineau (President IGGR), Agustín Cavanna (Commercial Manager Bingo Golden Jack), Beatrice Rangel (President of Codere Argentina). Moderator: Alejandro Saraintaris (Sales Manager of Aristocrat)

Situation of the slots market in Latin America
Manufacturers and distributors of slots bring their vision on the growth possibilities in a short, medium and long term in an every time more stabilized market. Growth perspectives in the slot collection in the short, medium and long term. Which are the main markets nowadays? Is there a stagnation in several regional markets? What are the causes that generate such stagnation? Which are the strategies when the market says “stop”? What should an operator consider when buying machines? The arrival of new brands to the region, Competence or complement?, More expensive is better?, Costs and benefits for the operator that buys imported machines.

Speakers: Miguel Mikasinovic (Novomatic Mexico), Eduardo Aching (International VP of Sales of Konami), Sebastián Salat (President International WMS), Alvaro Nores (VP Aristocrat for Latin America), Bally (speaker to be confirmed). Moderator: Francisco Ledesma (President of Sonaja and General Manager of Gaming & Technology Peru).

 
Ticket in-Ticket out security
Main Treats Reported. Analysis of the Security in Servers under Windows. Increasing Security. Systems for Intruder´s Detection. Evaluating our Security and Defense systems. BCP - Business Continuity Plan.
 
Speaker: Zacarías Leone (Director ZL-SGC).

 
Poker and media: Crossed roads
During recent years, and with the boom of poker tournaments boosted through television, casinos added these events to their everyday offer. Nowadays, there is no leading casino that does not organize its own tournament or that even has its own League ir Circuit. A group of executives from representative casinos, moderated by Gregorio DeLuca –Head of the new TV signal Poker Sports Channel- analyze this phenomenon from different points of view: poker advantages for casinos; the key role of television and the media; player’s loyalty and generation of new customers; the massive exhibition that TV offers for the promotion of a venue, etc.

 
DAY 2

Investing in the gaming industry: Perspectives of the capital market
Trends of the capital markets in the gaming industry. The evaluation of absolute and relative growth. Gaming initiatives to attract investments. Overview of the South American gaming market. Perspectives for the regional growth and investments.

Speaker: Adam C. Rosenberg (General Director of Goldman Sachs – Global Director of the Division Investment Banking of the Gaming Group)

 
Online gaming in Latin America : advantages of its regulation

A round table comprised by operators, technical specialists, manufacturers, regulators and lawyers debate on the pros and cons of the gaming regulation in Latin America.  Why should online gaming be regulated. Economic Benefits brought by regulated online gaming. Successful cases in Argentina: Palpitos Deportivos (Tucumán) and Giocomovile (Entre Ríos). Contraventional Norms that regulate illegal gaming in the City of Buenos Aires.

Speakers: Silvio Vivas (General Manager IAFAS Entre Ríos), José Luis Tolosa (President Giocomovile / Azar Móvil), speakers to be confirmed from Pálpitos Deportivos and Lotería Tucumán, and Dr. Martín Lapadú (Member of the Southeast Fiscal Unit- Fiscal Public Ministry- City of Buenos Aires). Moderator: Estela Varsavsky (Director Consulting Company 137Bet)

National Industry in Argentina: competing in a global market

Argentine manufacturers continue positioning themselves in a market that is more and more competitive, where global brands count with a great portion of the local segment. Where are they betting to invest and which is their vision. Advantages and Disadvantages of manufacturing in Argentina. Vision of the current Argentine market. Growth expectations. Why must operators choose Argentine providers? Does the Argentine manufacturer think products for this market in particular? Which are the main domestic market? Is it better if it is imported? Which are the priorities when investing in the development of new products? (innovation, support, plan of international expansion, etc.). Strategies to compete with global brands. Support, sales, price, etc. The great challenge of exporting: pros and cons.

Speakers: Marcelo Garavaglia (General Manager Electro Chance), Antonio Rao Ferrari (President of Interprod), Daniel Placeres (General Manager Sielcon), Eduardo Roberts (President Ed Roberts). Moderator: Ezequiel Barbeito.

 
Casinos: How to reward customers and achieve customer loyalty
Creation of internal systems through which the evaluation of customer rewards may be professionalized. Generation of a system to attract and create customer loyalty. Goal. Are there any legal requirements or impediments? Reason to establish a reward program. Desired results. What departments and personnel have to be involved in the process. Training. Connection with other casino departments.
 
Speaker: Professor David Hernandez (Director of the Casino Division of the Community College Southern Nevada, US).