Gigi Levy, chief executive officer of 888 Holdings, said: “WSOP is a pre-eminent brand in poker worldwide, and this free play option will give US players the opportunity to experience a quality poker product tailored to their local market.”
“The launch of further Harrah’s brands in the UK provides exciting opportunities for the future,” Levy added.
Dragonfish also said it would soon be launching a real money WSOP casino site for the UK market.