Lucien Barriere is spending big on LeCroupier.com

Players can create their own virtual characters from a series of life-like avatars in the new site’s Dressing Room before going on to play roulette, blackjack and slots while talking to other players while at the tables.

The Paris-based firm stated that LeCroupier.com sets itself apart from other offerings as the first online casino to mirror a real-life casino. It replicates Lucien Barriere’s own bricks and mortar casinos while the games are exact replicas those found at its venue in Deauville.

Lucien Barriere has hired Skywrite Communications to advise, coordinate and implement its online and offline communications efforts, which span print, outdoor activities and online media. LeCroupier.com will also be promoted through banners on the site and via links on other domains owned by the French firm.

The marketing campaign for LeCroupier.com features the line ‘is it real or virtual? Both, actually’ and sees a ‘real’ person placed in the virtual gaming world. Lucien Barriere stated that the creative emphasizes the fact that its new online experience is so real that it is almost like being at its casino in Deauville.

The print campaign was launched two weeks ago and has so far appeared in The Metro alongside national and lifestyle titles such as Esquire, GQ, OK and Heat in addition to gambling titles such as Gambling Online Magazine.

The outdoor campaign will go live on April 6 and run for two weeks in 16 train stations across the UK including London Victoria, Birmingham New Street and Glasgow Central. This trans-vision advertising will be a 20-second version of the main LeCroupier.com commercial available online at LeCroupier.com.