It includes radio, cinema, press and direct marketing
Grosvenor casino to launch us$ 3 million advertising campaign
(UK).- Grosvenor Casino is launching a us$ 3 million ad campaign created by Law Creative and aimed at changing public perception of casinos.
2007-10-03
Reading time 23 seg
The ad campaign - using the slogans “You'll never know until you try” for Grosvenor
Casinos and “There's a first time for everything” for the new G Casinos brand - will include radio, cinema, press and direct marketing and will run for three months.
Jackie Abraham, Head of marketing at Grosvenor Casinos, said the change in advertising legislation would allow Grosvenor to communicate with a new audience, and show them what a casino is really about.
The campaign will also feature the “Helping you stay in control” messaging, which is part of Grosvenor's internal policy on supporting responsible.
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