BetMGM adds Pariplay's content in NJ and Michigan

Aggregator and content provider Pariplay announced Thursday it has signed a distribution deal with BetMGM, under which Pariplay will offer its proprietary games and aggregated third-party content to BetMGM’s players in New Jersey and Michigan, with the potential to expand into other live markets in the future. 

Through this partnership, the provider is taking a step towards the long-term goal of becoming a content supplier in North America, where it has recently signed deals to offer content from its Fusion platform, which features over 120 of the supplier’s own titles and thousands of games from other developers.

In an official press release, Andrew Maclean, VP of Sales for Pariplay commented on this new alliance and said: “Our momentum in the US market is showing no signs of slowing down and we are thrilled to partner with BetMGM to continue that progress. We look forward to working together to further boost our presence in the exciting North American markets.”

Matthew Sunderland, VP of Gaming, BetMGM, added: “Pariplay offers an abundance of well-liked content. Through this partnership, BetMGM will add to its world-class gaming experience through titles that will engage and entertain our players.”