FBM hires new Head of People and Brand | Yogonet International
New management

FBM hires new Head of People and Brand

The director of FBM, Vitor Francisco (left); and the new Head of People & Brand, Luís Silva (right).
Reading time 1:13 min
Luís Silva has been working in the casino industry for more than five years. He is joining the brand to lead the marketing strategies for both land-based and online, by managing the FBM and FBMDS brands. He will also be responsible for recruitment and people management.

FBM, which is celebrating its 20 years in 2021, is redefining its marketing strategy and developing new processes in terms of recruitment and people management. And now it has appointed Luís Silva as the Head of People & Brand after several years of working in the casino industry.

In the roadmap of the new FBM Head of People & Brand is the establishment of global procedures that facilitate processes like recruitment or performance evaluation in the group. In terms of marketing, Luís Silva will lead the team, defining the marketing strategies for both land-based and online universes by managing the FBM and FBM Digital Systems brands. 

The new responsible for the people and brand operations completed his education in the Communication and Marketing field and collected different professional experiences in challenging environments as Colombia, India, Italy, and Portugal. During his professional journey, Luís has been learning and completing courses in different areas as the MBA in Catolica Porto Business School or the executive education program of Leadership at Work at the ESMT Berlin, for example.

Vitor Francisco, Director at FBM, said: “During these 20 years, FBM built a successful path and we intend to carry on this legacy with new chapters made of joy and great achievements. We believe that the improvement of our marketing and people management processes is a relevant step to take FBM to a superior level and facilitate the development and growth of the group. After a careful reflection, we are confident that Luís Silva is the right person to lead this campaign”.

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