anDuel Group announced on Thursday that it has named acclaimed sports radio and television personality and problem gambling advocate Craig Carton as its first national responsible gaming ambassador. Carton, who currently co-hosts sports talk show "Carton & Roberts" on WFAN 101.9 FM / 660 AM (WFAN-FM/AM) in New York will immediately join FanDuel's efforts to promote safer gaming behaviors. His involvement will be focused on three critical areas including advocacy, prevention awareness, and content development focused on the importance of wagering within limits.
Carton said: "My story and personal history with gambling has been well documented. More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling. It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people."
He will become central to prevention messaging encouraging greater adoption of FanDuel's responsible gaming tools including wager, deposit, and time limit technology, educating customers in new markets as states legalize mobile gaming to ensure customers are aware of the tools and resources designed to protect them. He will serve as the face of FanDuel's safer play messaging on its responsible gaming consumer website.
He will develop and distribute shared content, in partnership with WFAN and its parent company Audacy from Carton's "Hello, My Name is Craig" program, to wider audiences. He will help in the production of content to include both video and audio segments from the program posted on FanDuel's PlaySafe and WFAN/Audacy's websites, as well as shared social channels.
Carton will join the company's Responsible Gaming Steering Committee chaired by FanDuel's President & Interim CEO Amy Howe helping to shape company policy, he will take part in frequent speaking events that promote responsible gaming with a specific focus on new customers; both in new states and with 21–25-year-old consumers, and play a consulting role with the company’s responsible gaming operations and customer service team to review and evaluate the company's standards and procedures for monitoring safe play. He will also provide insight on FanDuel’s current development of artificial intelligence capabilities that spot problematic play patterns faster and more accurately.
Mike Raffensperger, Chief Marketing Officer, FanDuel Group, commented: "We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors. Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors, and community members. Craig's powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one."