ynn Resorts' mobile sports betting app, WynnBET, announced Thursday its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.
The Lions will designate WynnBET as an official sportsbook and gaming partner of the team, and house the “WynnBET Sports Bar at Ford Field”, which is set to open this season, as part of the agreement. Fans visiting the space will have access to brand ambassadors, live betting lines, and food and drinks as part of the overall WynnBET onsite experience.
Through this partnership, WynnBET will gain access to digital and traditional media assets, and it will have visibility on the Lion’s mobile app, media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts.
Excited to announce our first partnership with an NFL team through a multi-year sponsorship with the @Lions, who will designate WynnBET as an official sportsbook and gaming partner of the team and house the “WynnBET Sports Bar at Ford Field.”— WynnBET (@WynnBET) July 15, 2021
DETAILS: https://t.co/l4Gsc54x6W pic.twitter.com/3t8xET0zro
The company will also be the presenting sponsor of a “Free To Play” game on the Lions’ mobile app. Prizes include trips to Wynn Las Vegas, Lions season-and-single tickets, Lions shop credit and free bets within the WynnBET app.
Aside from in-stadium signage and hospitality opportunities, the mobile sports betting app will be present outside of Ford Field on football gamedays, and fans will be able to participate to win prizes during Lions Pride Plaza pre-game festivities.