Johnny Aitken, PointsBet USA CEO stated: "I'm extremely proud of the PointsBet team's steadfast commitment to excellence and determination to capitalize on the U.S. sports betting opportunity. We extend our gratitude to the judges, sponsors, industry colleagues, and the entire EGR team for the recognition and validation of our hard work thus far. While it is very rewarding to take a moment and celebrate this win, the team also acknowledges that the industry is still in its early stages, and we look forward to further proving ourselves, our vision, and our ability to execute."
Commentary from the judging panel regarding PointsBet's sports betting operator recognition includes: "Good differential and growth", "Really strong entry from one of the most impressive operators within the US", and "Very impressive words and deck - definitely one to watch in 2021 and beyond!"
After launching in the United States in New Jersey in January 2019, PointsBet now also operates in Colorado, where they have also established their North American headquarters, Illinois, Indiana, Iowa, and Michigan. The company aspires to unveil its market-leading product in Kansas, Louisiana, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia, via additional market access agreements subject to enabling legislation and/or regulatory approvals, stated the company in a press release.
PointsBet recently launched its inaugural, proprietary iGaming platform in the state of Michigan and has confirmed plans to launch iGaming in New Jersey in the coming months.
Being the official and exclusive sports betting partner of NBC Sports, PointsBet will continue to utilize the media giant's premium television and digital assets to promote the PointsBet brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.
PointsBet's full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.