heelz is built on Rootz's own gaming platform that allows for seamless navigation and the provision of real-time rewards, wrapped in a colourful and engaging interface.
Since debuting with flagship brand, Wildz in 2019, the developer has been recognised for their rapid ascent through numerous industry award nominations. With their third portfolio addition, the veteran crew is hoping to wow even more online casino enthusiasts by leveraging machine learning that has proved so successful with previous ventures, fine-tuned over the course of several years.
In-house smart systems comprise an essential component in Rootz's toolkit, with their influence felt across all key areas of the business, such as AML and Rewards. Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time. As to the face of the brand, there is one recent revelation that is giving the Malta-based operator particular cause for excitement.
Rootz has agreed to partner up with showbiz legend David Hasselhoff - of Baywatch and Knight Rider fame, to act as Wheelz brand ambassador. "The Hoff", as he is affectionately known in circles worldwide, is expected to return to his acting roots as the star of Wheelz TV ads, and the collaboration will even see the Hollywood megastar Hoff feature in his own dedicated bonus games at Wheelz. The Hoff admits to feeling at home in the casino environment, even telling Wheelz: "If I had to pick a favourite casino game, it would definitely be craps."
Hasselhoff may be happy to hear his favourite game, plus a host of other dealer-dealt live streamed table games, are on offer at Wheelz - along with hundreds of popular video slot titles. As he has done throughout life, the star will be looking to bring his own brand of cool to the party at Wheelz, stating: "That word ‘cool’, is a real big word to me."
Pulling off a major coup in the capture of Hasselhoff, the trailblazers at Rootz are confident they've acquired arguably the biggest global star ever to represent an MGA-accredited online casino. As yet there has been no word on whether The Hoff will be travelling to Malta as part of his obligations, but the situation was left marked 'watch this space' by a Rootz representative when pressed.