he Malta Gaming Authority (MGA) announced Wednesday that with the aim of ensuring the Gaming Commercial Communications Regulations that are being adhered to, it has set-up a Commercial Communications Committee, whose main functions will lie in reviewing commercial communications brought to its attention and assessing any possible breaches.
In addition, the MGA issued the Commercial Communications Guidelines, as 'part of its mission of placing player protection and responsible gaming on top of its regulatory agenda.' These guidelines are aimed at providing practical guidance to any person offering licensable games and to those who collaborate in any way or provide any service, including any marketing or promotional service, to or on behalf of those persons.
The guidelines are intended to serve as guidance on the interpretation of the regulations, and the MGA stated they should not be considered to be a substitute for the relevant laws and regulations. “They reflect the MGA’s intended effect of the Regulations, but neither constitute new rules nor bind the MGA or the Committee on the manner in which they will decide upon any commercial communication complaint,” Malta’s gaming regulator said in a news release.