cientific Games Corporation announced Thursday the launch of 'OpenSports', the company's unparalleled suite of sports betting technology. "OpenSports signals the transformation of its sportsbook product vision through an enhanced stack of solutions and speed to market delivery with player experience at the core of the proposition," the company said in a statement.
The whole sports betting portfolio is comprised of:
Keith O'Loughlin, SVP Sportsbook for SG Digital, said, "This evolution of our sportsbook products and services has been in line with our goal of providing unrivaled player experiences for our customers. The unification of our portfolio under a single brand allows us to help our customers connect better with their players and deliver next level engagement. As a business, we've grown through strategic M&A and continued to invest in our cutting-edge technology solutions to meet our customer and players' evolving needs. OpenSports acknowledges and embraces that change by giving our customers exactly what they need to win in the sports betting arena. It's a natural next step for us to continuously improve the way we connect customer needs with world-class player experiences. The game has changed. We've changed. We're here to set the new standard by which this industry operates."