Mr Green wins Swedish Gambling Award for Customer Satisfaction

Mr Green was shortlisted in all three categories and won the Customer Satisfaction Award.  The company summarised its approach as using insights to support players.

Its entry concluded: "In a digital environment, everyone knows everything about the customer, but is the insight used to support the players or to drive profits? Through Green Gaming, Mr Green has chosen to serve their players on an individual level and shown measurable positive results. With a green approach, even players taking a loss become winners."

"Without the customers, we are nothing! Being named Sweden's best gaming company for the most satisfied customers based on the criteria of responsibility and gaming experience shows that what we do within Green Gaming is the right way forward in an evolving industry. We are very happy about this award," says Mr Green's Communication Director, Rikard Rinaldo.

Three categories

The awards were open to all Swedish gambling companies that use initiatives to contribute to a more sustainable, modern, and healthy gambling industry. An operator could apply in all three categories: leadership, customer satisfaction, and sustainability.

The association made it clear that all operators were welcome to participate in the competition.

Winners for 2019

Sustainability – Svenska Spel

Customer Satisfaction – Green Gaming

Leadership – Strandänger & Medvall AB

More information about the Swedish Gambling Award: https://www.sper.se/swedishgamblingaward/