he contract, which will run through 2020, will give F66.com permission to use the club’s brand and images to promote its service in Asia, with the exception of China, Thailand and Vietnam.
F66.com will also work in collaboration with Juventus on a number of fan-focused initiatives, including the chance to travel with the team for a European match.
Serie A is well-followed in Asia and through this partnership F66 hopes to reach new heights this season.
“This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club. F66 will be a benchmark partner to develop activities for our Asian fans,” commented Giorgio Ricci, co-chief revenue officer at Juventus.