he research will entail studying player behaviors whilst gambling with the group, and assess the efficacy of its existing responsible gambling measures.
The project will be headed by the London-based management consultancy Neccton director Dr. Michael Auer, who will work with Nottingham Trent University professor Mark Griffiths.
The duo has previously worked together on studies examining the effectiveness of responsible gambling tools used by a number of different European online gambling firms.
“Our previous research has shown that companies who employ responsible gambling tools can help their clientele play on their products in a more controlled way by setting time and money spending limits and providing personalised feedback to players in a timely fashion based on their actual gambling behaviour,” said Dr. Auer.
The Kindred project -Professor Griffiths said- continues recent innovative research analyzing real customer data and evaluating the extent to which responsible gambling tools like personalized feedback, limit-setting and pop-up messaging actually work.
“This new research project will not only help Kindred but the findings will help share best practice with other online gambling operators around the world,” he explained.