he announced takeover price of the deal is estimated to a total of £13.9 million. Once the deal is finalized, Catena Media is to pay the amount of £11.9 million, while the remaining £2 million are to be paid six months after completion conditional with all assets of Bettingpro.com being handed over to the acquiring company. The assets transfer as well as the first part of the payment are expected to be completed until the end of July 2017.
Chief Executive Officer of Catena Media Robert Andersson said the purchase would definitely change the situation within the sports segment of Catena Media. He also said he believed the company would get a position that would be even better in the industry, especially with the year 2018 ahead, considering the fact that it is to include both the football World Cup, as well as the Winter Olympics. Catena Media’s boss further explained that the agreement would result in adding Australia as another geographical market to the company’s assets. In addition, Andersson confirmed Catena’s future plans to expand into Asia Pacific by using Australia to do that.