he acquisition includes the website casinouk.com and all related assets. The purchase price amounts to EUR 10.6 million and will be paid upon completion.
The asset’s current revenue run rate is around EUR 600.000 per quarter, with an operating margin of around 80 per cent. The generated revenues mainly come from the UK and strengthen Catena Media ́s position in regulated markets. The acquired assets will have a direct positive effect on Catena Media ́s search revenues as of the consolidation date on 1 December 2016.
After the transaction, that was signed on 30 November, Catena Media will integrate the assets of casinouk.com into Catena Media in order to utilize the synergies between the two operations.
“We are very pleased to make another strategic acquisition in the UK, a market where we have advanced our position considerably during 2016. The acquired assets of casinouk.com will make a great addition to our UK casino vertical, whereas our previous investments in the UK during 2016, including newly acquired SBAT, have been more sportsbook related”, says Robert Andersson, CEO of Catena Media.