FanDuel launches brand redesign

The company also announced today that as well as launching its first ever fantasy football product in the U.K. it is launching a new season-long fantasy product later this month in the U.S.

The refreshed look and feel represents the material changes the company has made to its product and reflects the company's commitment to offering users the best experience and ensuring a level playing field for users of all levels. As part of this initiative, FanDuel is also publishing a user Bill of Rights and Governance page to keep players informed of the company's commitments to them.

"The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward," said Nigel Eccles, CEO of FanDuel. "The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans."

As part of the redesign, FanDuel is introducing the following:

• A new logo: The new logo, the emblematic FanDuel Shield, represents strength and, given the long history of the shields use in sports, reflects FanDuel as a premier sports and entertainment brand.

• Bill of Rights: FanDuel is rolling out a user Bill Of Rights and Governance page, so every player is aware of their rights and understands exactly what to expect when playing FanDuel.

• Redesigned web and mobile platforms: The FanDuel website and mobile app will now have a new look and feel, showcasing a refreshed blue color scheme and more user-friendly layout. The new logo and interface will debut immediately across FanDuel platforms, including the mobile app, website and social media channels.

FanDuel's redesign comes on the heels of the organization introducing a variety of new product features including beginner contests for new players, experienced player labels and a wider range of contest options for players of all levels. For more details, please visit the FanDuel website.