he deal includes Inspired’s full suite of certified games, including the brand new Rush Football 2, which was debuted to the Italian market in March at Enada 2016.
Thanks to the recent regulatory changes in Italy, NOVOMATIC, through AdmiralYES and Millennium brands, will offer up to 2,000 events per day through Online and Retail channels.
Vitaliano Casalone, Presidente of Inspired Italia, commented: “Inspired are delighted to be working with NOVOMATIC Italia and we are proud to supply our market-leading Virtual Sports products to this valued customer, following the launch on AdmiralYES. Together we can take advantage of the new regulations in Italy and supply more world-class content to customers for longer. 20% of all bets in Italy are now made on Inspired’s products, and we anticipate that this number can only increase as we extend the availability of our Virtual Sports through this new exciting collaboration. ”
Markus Buechele, COO NOVOMATIC Italia, added: “Within our land-based and online operations, we aim to provide the best gaming products. We therefore selected Inspired as our technology partner to supply the virtual games. We will offer the Inspired virtual product not only for our successful online gaming portal admiralyes.it, but also for our new retail initiatives with Millennium, where the Inspired virtual product will be showcased together with our NOVOMATIC gaming and betting content in a completely new shop concept.”