International edition
September 25, 2020

Exclusive interview with Max Lindenberg, Head of Product Marketing, NOVOMATIC Gaming Industries (NGI)

“Colombia is the most dynamic market in Latin America”

“Colombia is the most dynamic market in Latin America”
In an interview with Yogonet, NOVOMATIC's Max Lindenberg spoke about FADJA, and the ups and downs witnessed by the Colombian market over the past year.
Colombia | 04/22/2016

In an interview with Yogonet, NOVOMATIC's Max Lindenberg spoke about FADJA, and the ups and downs witnessed by the Colombian market over the past year.

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ldquo;We decided to be present at FADJA this year because Colombia has been and continues to be the most dynamic market in Latin America,” said Lindenberg, adding, “Even though it is true that the economic situation the country has found itself in over the past twelve months has not been favorable for local investors, NOVOMATIC's products and services continue to perform well.” Lindenberg attributes the positive feedback from customers to NOVOMATIC's long-standing history of commitment to the Colombian market. “The trust placed in us by operators reaffirms our commitment and willingness to continue to serve this market,” he pointed out.

“Taking into account the characteristics of the Colombian market, we opted to introduce the NOVOSTAR II as a safe bet for those operators looking for a high-quality, lower-cost option,” Lindenberg explained

Commenting on the innovations exhibited by NOVOMATIC at the Colombian show, Lindenberg said: “The wide range of products we debuted at FADJA 2016 was highlighted by our NOVOMATIC V.I.P. Experience with the V.I.P. Lounge™ and the NOVOSTAR® V.I.P. Royal.”

FADJA 2016 also marked the Latin American premiere of the NOVOSTAR® II multigame cabinet, a competitive option in terms of price, quality and service. Also on show was the DOMINATOR® cabinet with new and exciting multi-games and the IMPERATOR® machine, both proven performers in the region. “Taking into account the characteristics of the Colombian market, we opted to introduce the NOVOSTAR II as a safe bet for those operators looking for a high-quality, lower-cost option,” Lindenberg explained.

Finally, he concluded: “Our V.I.P. machines are designed for top casinos with big gaming floors. Even though there are some spacious gaming floors in Colombia, there are also several small and medium-sized ones. This is why we came up with the V.I.P. Lounge: to bring our V.I.P. experience to those players who usually frequent smaller gaming halls.”

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