n addition, Digital Fuel will complement BetBright’s existing team in the strategic direction of their wider affiliate offering.
Since launching their propriety sportsbook in 2014, BetBright has developed a successful sports betting affiliate program, and is looking to replicate that for casino.
Digital Fuel’s team has over ten years’ experience specifically in the casino affiliate space, and a wealth of marketing expertise in the wider betting and gaming industry.
CEO Toby Oddy said: “BetBright is an attractive proposition for affiliates. Their commitment to product development and customer engagement is certainly resonating with their players, and we are seeing many very promising signs, especially in terms of conversion and retention. With a casino powered by Microgaming, affiliates can be confident that BetBright is in a position to maximize the value of their referrals.”