Coral signs deal with Leeds United

As part of the new partnership, Leeds United supporters will be able to access exclusive offers and promotions during the season, both online or at one of Coral’s many match day betting kiosks throughout Elland Road.

Both the club and Coral are also keen to use the partnership to explore opportunities, which provide supporters with exciting match day and non- match day experiences

Under the agreement, the North East Corner will become known as ‘The Coral North East Stand’, with advertising and competitions also featuring heavily across the club’s marketing communications, including email, social media, website, and poster boards. Fans are encouraged to look at out for exciting betting offers for new and existing Coral users at www.coral.co.uk/bet-on-lufc.

Additionally for the first time ever Leeds United fans will be able claim a winning bet 24 hours after the game through opening a Coral connect account any Coral high street store.

Leeds United Owner Massimo Cellino commented: “Coral is a leader in their industry, and it’s another promising sign for the future of Leeds United, that they have chosen to enter into this great partnership with us. We look forward to working closely with them over the coming season, and forge a relationship that will continue to grow beyond”.

Coral’s Brand Director, Matt Prevost followed this up, by saying about the new partnership: “We are thrilled to be partnering with a club of the size and stature of Leeds United and look forward to providing the Club’s fans with the best possible football betting service whether this be online, mobile or through the kiosks in the ground. We would like to wish Leeds United the very best for the season ahead. Everyone at Coral is looking forward to it immensely.”

The partnership was negotiated by sports marketing agency BD Sport Rights, who specialise in building creative, content led partnerships between market leading betting brands and rights owners. The stadium betting service will be operated by BD Stadia, the market leaders in betting fan engagement. Both companies are part of BD Sport Group.