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September 20, 2020

Firm has other digital gambling projects for News UK, The Jockey Club and Sky Sports

Chroma Sports improves Win Cash Live’s interface

Chroma Sports improves Win Cash Live’s interface
Chroma Sports, a digital technology supplier, has announced the completion of development work on an advanced user interface for the recently UK-launched Win Cash Live television and internet gambling service.
United Kingdom | 06/19/2015

Chroma Sports, a digital technology supplier, has announced the completion of development work on an advanced user interface for the recently UK-launched Win Cash Live television and internet gambling service.

W

in Cash Live offers streamed interactive gambling services that enable second-screen usage by television viewers valuable particularly in the sports betting and celebrity games context.

The founder of parent company Lean Forward, Ashley Faull, claims that the Win Cash Live interface combines live streaming and in-show gambling in an easy to use format.

Chroma and Openbet have collaborated on the innovations, which are adaptable to mobile, tablet and desktop devices and include real-time live streaming of the Win Cash Live TV channel, in-play gambling on entertainment and sport, and a casino games offering.

Paddy O’Clery, Chroma’s chief executive says the Win Cash Live deal has showcased his company’s capabilities in technical integration, design and development in the digital technology and gambling field.

Among the features developed by Chroma is an online betting tool titled Betometer, which flags better winning chances than the published odds for a gambler.

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