Chile: Marina del Sol plants flag by launching first app in local casino industry

The application has already notched one hundred downloads on Google Play and in the following days it will be up and running on Apple's AppStore. With this app, you will find tools for both for new users as well as for more experimented customers. In this manner, it will allow for revision of future events, parties and promotions, as well as planning for future events.

“The user members in this first stage will also have access to their point information and will then be able to manage it, including redeeming them for restaurants and event tickets. What's more, they will be able to find the relevant information on all accumulated machine and table game jackpots , as well as data on  everything that has been played and paid for at the casino,” explained Ester Ramirez, Marketing Manager at Marina del Sol.

“In additon,  users of the app will have the info regarding promotions for the summer of 2015, so that they can have fun together with their friends and will find contests and special promotions to enjoy..  The idea is that the smartphone users  can find all the casino information in just one place,” he added.

Ramírez explained that in 2013, the project started to take shape with an international company in charge of developing specialized products for the industry. “However, we found it more attractive to develop the products with regional professionals, because the final product would adapt to local tendencies.”“Besides, it would be another new and differentiating element, because at that moment we saw that no casino in Chile had apps,” he explained.

Rolando Kunz, Director of Mandril, the firm in charge of the application's development, pointed out that one of the options that MDS Casino could offer is to deliver special promotions in real time for people inside the gambling venues, as well as for people not inside the casino at that particular moment, who still seek to have a fun time.

In future updates, the app will allow for the direct purchasing of tickets to events . For Ramirez, one of the main features in casino management during these six years that has been a concern is having state-of-the-art technology in the casino, as well as management systems and security, “which enable us to offer a top-level service with international standards,” they pointed.

Using the same logic, pointed out Kunz, “the application was inspired by the programming offered by casinos in Las Vegas as well as at some European sites, “and in future stages, we will develop several new items that even the US or Europe do not have, which will be innovative worldwide.”