The court sided with the objections raised by Melco Crown Entertainment, saying “Cotai Strip” simply denoted a geographical area and that “shuttle” indicated a kind of service.
The court has already rejected the company’s attempts to register “Cotai Strip Cotaiticketing”, “Cotai Strip CotaiExpo”, “Cotai Strip CotaiArena” and “Cotai Strip CotaiTravel” as trademarks.