International edition
July 27, 2021

It has integrated with Net Refer

Lucky247 launches affiliate program

(UK) One of the industry’s new casinos, Lucky247, announced the launch of its brand new affiliate programme, To Play Affiliates. Affiliates who are fans of Microgaming’s flash games will also be pleased to learn that Lucky247 is Microgaming’s newest licensee.


o Play Affiliates has integrated with award winning B2B affiliate software provider Net Refer which enables in depth reporting, complete transparency and a variety of features that are easy for affiliates to use. 

In addition, Lucky247 provides the full Microgaming Go Mobile Solutions offering that supports iPhones, iPads and all Android devices. This means that players visiting the site will have instant access to all the best slot, table and progressive jackpot games including branded games such as Dark Knight™, Lara Croft – Tomb Raider, Hitman, and Thunderstruck

Commenting on the launch of To Play Affiliates, which was also officially approved by Affiliate Guard Dog earlier this week, Affiliate Program Manager, Mark Larnyoh, said, “We have created a fantastic team that has been working within the affiliate industry for years and the team understand how hard our partners work.  Therefore we understand how important it is for us to provide them with all the very best marketing acquisition tools whilst ensuring the most comprehensive back office support network including 24/7 analytics, customised commission earnings and rewarding affiliates that refer other affiliates.”

Another advantage to affiliates promoting Lucky247 is its mobile acquisition and retention capability through an integrated mobile CRM solution. Therefore any affiliates that want to expand into mobile traffic can do so now, without having to sacrifice any of their traditional revenue, and can feel confident that To Play Affiliates will provide registered players with just as many opportunities to continue playing whether it be on their desktop, tablet or phone.

To celebrate the launch, To Play Affiliates is currently offering affiliates a staggering 50% revenue share for the first three months. This will give affiliates an opportunity to navigate through the software, to acquaint themselves with the To Play Affiliates team and to build up their customer base on the casino.

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