ow did the Asian market respond to the 24 games that you have presented with your latest releases?
Overall, our game library was very well received. Our most popular products were Egyptian Gold, which is our first episodic gaming product, as well as Kitty Cash, our multi-level progressive link. Roulette made a strong impression as a standalone product, but customers also enjoyed seeing it integrated in a diversity multigame suite.
As well, we were very proud to present our traditional button deck on the OXYGEN cabinet, which we implemented in response to special requests from several Asian customers.
Our systems solutions also left a strong impression with customers – particularly our jackpot capability, with unique templates that cover the floor, and our jackpot bonusing features. Customers loved our bonusing products, Time Bomb FEVER and On Target FEVER, which enhance player marketing through targeted rewards for specific customer segments and time periods in the casino. Customers recognize that these tools will make them stand out in an increasingly competitive environment. Spielo International can run all the jackpots - progressive, mystery - and we have top-performing, turn-key wide area progressive (WAP) systems installed at casinos in 16 countries throughout the world.
Many multi-site slot halls and smaller casinos in Asia came to us to discuss SYSTEM2go, our new, easy-to-install system in a package that wires the floor to a web-based network. The system provides accounting with automated readings, jackpots, ticketing or card cashless payment systems and player-tracking, depending on the package selected. SPIELO International also provides an optional cloud management service.
What can you tell us about G2E Asia visitors’ quality?
Overall attendance was very good, with many clients visiting from Macau as well as from other countries, such as Philippines, Malaysia, Laos, Cambodia, Vietnam, Korea, Russia, Singapore, as well as the cruise ship companies from Miami. We found it very interesting to see the growing number of clients from new and upcoming markets in the region, which shows that the growth in Asia no longer is coming from just Macau and/or Singapore.
How do you evaluate your work with your distributor, RGB?
RGB is our valued partner in the Philippine market. We are both looking forward to an exciting year ahead, with a lot of activity in the Philippine market. It’s growing steadily and offers many opportunities for us. This is evident because some of our latest games are performing extremely well in the Philippines.
Which Asian markets are your main targets?
SPIELO International is strongly committed to the entire Asian market; Asia is an important component of our company’s medium- and long-term global strategy. There is so much happening at the moment across the continent that it’s impossible to just focus on one or two markets. So to help serve the markets within this region, the company has expanded its presence here by creating my position, Sales Director for Asia. I’m very proud to have joined this group, and am pleased to be working with Lai Fatt Chiang, General Manager of Casino Systems for Asia Pacific. We believe our new team will help to underscore the company’s ongoing commitment to the Asian market.
Recently, you have been named as Sales Director for Asia. What are your main objectives?
Spielo International has been present in Asia for many years, and the company is committed to staying and to growing its Asian presence in the future. My role within the company will be to apply my knowledge of local players, operators and the market in general to support this growth, and to increase the overall presence of this company in the market. I am very excited about our plans, and look forward to working on them closely with my team here in Asia, as well as with the support from my colleagues in both in Europe and North America.
In your opinion, what is SPIELO International’s potential in this fast growing market?
Asia is a major component of our company’s medium- and long-term growth strategy, and outlook for this market is extremely positive. Thanks to the knowledge and expertise of our Asia-based staff, as well as our compelling games and innovative systems solutions, we definitely see more opportunities arising from many different parts of the continent. It’s an exciting time for gaming in Asia!
